/ 00 — cover · long read
the anatomy
of a pop-up.
eight weeks. four hundred and twelve square metres. one empty shell on rue saint-honoré. scroll to see how it became a world.
/ 01 — the brief
client · maison f.
signed · w-08 · paris
a space. not a store. forty seats, one bar, one dressing room. open three nights only. press first, friends second, public never. make it feel inherited, not installed.
rue saint-honoré · 1er
an inherited space,
waiting to be furnished.
/ 03 — the build · eight weeks
cost compounds.
so does conviction.
w-08
brief signed.
spend · €0k
w-07
concept lock.
spend · €18k
w-06
scenography.
spend · €42k
w-05
joinery cut.
spend · €88k
w-04
finishes ordered.
spend · €134k
w-03
load-in.
spend · €178k
w-02
dressing.
spend · €206k
w-01
soft opening.
spend · €224k
w-00
press night.
spend · €241k
specimen 01 / 06
- travertine — silver.floor · honed
- plaster — limewashwalls · two coats
- oak — fumedjoinery · custom
- brass — brushed 871cfittings · gold foil
- mohair — graphiteseating · 12 chairs
- linen — rawdrape · 80 lm
000%
doors open.
eighteen hundred hours.
/ 06 — the night · three sessions
footfall · counted at the door
vs. 1,800 promised · +33%
indicative · three sessions, 48 hours
"a space that remembered how to whisper."
— system magazine
"the most quietly attended space of the week."
— vogue runway
"press first, friends second, public never. it worked."
— the gentlewoman
receipt · paris · w-00
maison f.
a space, three nights.
- brief
- 38 words
- shell
- 412 sqm · 1er
- weeks
- 08 → 00
- finishes
- 06 specimens
- footfall
- 2,400
- spend
- €241k indicative