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shell — new york · 10016

Storefront Whitebox Event Venue and Studio in New York.

418 sqm
4500 sqft
new york
10016
on request
brief-based
pop-up store
3 use cases
city
New York
area
418 sqm
day rate
on request
postcode
10016
use cases
pop up store · retail activation · showroom presentation
included
daylight · lighting · raw

about this space

This 418-square-meter white-box storefront is located at 31 East 31st Street in New York. The 4,500-square-foot ground-floor space features 30 feet of frontage and a curved wall designed for photography and videography. The interior is a raw, minimal environment equipped with professional lighting and access to natural daylight. The facility includes practical amenities such as air conditioning, heating, and wireless internet. It is furnished and provides a garment rack, video equipment, and a water closet. Support features for retail and production use include a window display, a stock room, a fitting room, and a dedicated bathroom. For accessibility and logistics, the premises offer a cargo entrance, multiple entrances, and handicap access. Security is maintained through an integrated security system. The layout is suitable for a variety of uses, including art galleries, showrooms, retail pop-ups, meetings, and photo or video productions. Services for photography and video are available on-site, alongside various rentable equipment to support different event types.

what's included

  • daylight
  • lighting
  • raw
  • wc
  • whitebox minimal
  • cargo entrance
  • handicap accessible
  • multiple entrances
  • air conditioning
  • bathroom
  • furniture
  • garment rack
  • heating
  • video equipment
  • wifi
  • ground floor street
  • fitting room
  • stock room
  • window display
  • security system

use cases

pop up storeretail activationshowroom presentationfashion showroomfashion sample saleart exhibitiongallery showingproduct launchbrand activationpress daypress eventinfluencer eventcontent creationphoto shootvideo productionecommerce shootworkshopcreative workshopmasterclassnetworking event

location

new york · 10016·40.7458° · -73.9835°
open in maps

frequently asked

Yes — Storefront Whitebox Event Venue and Studio in New York is a vetted pop-up ready space in New York, 418 sqm. Request availability and dates through the inquiry card on the listing.

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FWV

/ colophon — build stamp /

set in cormorant.
printed for paris, this session.

stamped
edition
vol. iv · ss27
type
cormorant · plex mono
finish
gold foil 871c

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